My team and I write and ship up to 100 LinkedIn posts per week.

We compiled 100 content formats specifically for founders, based on the 5,000+ posts we’ve shipped.

Scroll down and you’ll see them.

But, if you want my team to run our CEO content workflow for you (like we have for 40+ founders backed by a16z, YC, Accel, Kleiner Perkins, and more) - click here.

We’re taking on 1 more client in June (full money-back if you don’t like us after month 1).

I hope you enjoy.

01  Tweet Reaction + Personal Story

Screenshot a tweet or hot take, then layer your own experience on top of it. The tweet gives you a built-in hook (borrowed credibility), and your personal story makes the post uniquely yours.

02  Origin Story of Your Business

The "why I started this company" post. People buy from people they trust, and nothing builds trust faster than a founder explaining the moment they decided to go all in. Best when it includes a specific turning point, not a vague "I always knew I wanted to be an entrepreneur" narrative.

03  "If I Were [ICP] Trying to [Get Result]"

Walk your reader through the exact playbook you'd run if you were in their shoes today. This works because it proves you understand their situation at a granular level while positioning you as the person who already has the answer. Get specific.

04  Expert Commentary on News in Your Space

Take a trending headline and tell your ICP what it actually means for them. Most people see the news but don't know how to interpret it through the lens of their own business.

05  Contrarian Take Your ICP Won't All Agree With

Say something true that most people in your industry are too polite to say out loud. The goal is to be genuinely right about something uncomfortable, not to be provocative for its own sake. The best contrarian posts make half the audience nod and the other half argue in the comments.

06  Borrowed Authority Breakdown of a Recognizable Brand

Reverse-engineer what a well-known company did right or wrong through your specific area of expertise. The brand does the heavy lifting of getting attention, and your breakdown proves you know what you're talking about. Pick companies your ICP already respects or watches closely.

07  Personal Career Story + Lesson

Share a specific career moment, like quitting, getting fired, making a bad hire, or blowing a launch, and the lesson you took from it. The story earns the reader's attention, and the lesson earns their trust. Keep the story tight and let the takeaway land without over-explaining it.

08  Monthly Recap

Share your numbers, wins, lessons, and failures from the past month in one transparent snapshot. Readers follow these over time because they feel like they're watching your journey in real time.

09  "How We [Got a Specific Result]"

Walk through the exact process you used to achieve something your ICP wants for themselves. The more specific the result and the more detailed the steps, the more valuable the post becomes.

10  Non-Obvious Use Case for a Commonly Known Tool

Show your ICP a way to use a tool they already have that they haven't considered before. This works because it delivers immediate, actionable value with zero barrier to entry.

11  Listicle with Authority Hook

Lead with a credential or metric that earns you the right to make the list, then deliver the numbered breakdown. The authority hook at the top is what separates this from a generic listicle.

12  ICP FAQ Answered in Public

Take the most common question your prospects ask on sales calls and answer it in a post. This does double duty: it builds trust with people who had the same question and it pre-qualifies leads before they ever get on a call.

13  Predictions for Your Industry

Make 5 to 10 declarations about where your space is heading, including a few that will make people disagree. Prediction posts position you as someone who thinks ahead of the market, and the controversial ones drive comments. Revisit them later for a built-in follow-up post.

14  Simulated Dialogue

Write a conversation between you and a prospect, client, or investor that teaches a lesson through the back-and-forth. The dialogue format is easy to read, the conflict creates tension, and the resolution delivers the insight. Best when based on a real conversation you've actually had.

15  "X Mistakes [ICP] Makes Trying to Get [Result]"

List the most common mistakes your audience makes and pair each one with the fix. This format works because people are more motivated by avoiding pain than chasing gain. The mistakes you list also signal that you've seen enough reps to know the patterns.

16  Behind-the-Scenes Process Reveal

Screenshot an internal doc, dashboard, or SOP and walk through what the reader is looking at. This builds credibility because it shows real operational detail, not theory. The screenshot acts as proof that you actually do the thing you're teaching.

17  "I Was Wrong About X"

Publicly admit something you believed or taught that turned out to be wrong and share what changed your mind. This format builds more trust than being right because it shows intellectual honesty. People respect founders who update their thinking instead of doubling down on bad ideas.

18  Case Study Disguised as a Story

Open with the problem your client was facing and tell it like a narrative so the reader doesn't realize it's a case study until they're deep in. By the time they recognize it as a case study, they're already emotionally invested in the outcome. This avoids the "skip the sales pitch" reflex that a traditional case study triggers.

19  "Comment [Word] and I'll Send You [Resource]"

Offer a genuinely valuable resource in exchange for a comment to drive algorithmic reach and build your list. The resource has to be worth the ask, otherwise you burn trust. This format consistently outperforms other engagement tactics when the resource actually delivers.

20  "X Things I'd Tell [ICP] Starting from Scratch Today"

Give the advice you'd give a beginner, knowing that experienced people will read it to validate their own approach and newer people will read it to learn. This format works at every stage of audience growth because it signals deep experience. The trick is making every item specific enough to act on.

21  "Unpopular Opinion" Stack

List 5 to 10 opinions about your industry that you know will make at least half your audience disagree. The stack format keeps people scrolling because each opinion is a micro-hook. Best when you include at least one opinion that even your supporters will push back on.

22  Day in the Life

Walk through a specific workday with enough operational detail that your ICP learns something from how you spend your time. This isn't a flex post.

23  Before/After Transformation

Show the before and after of a metric, process, or approach with enough context that the reader understands what changed and why. The gap between before and after is what makes this compelling. Include the specific actions that drove the transformation, not just the result.

24  "Stop Doing X, Start Doing Y"

Give your ICP a direct tactical swap they can implement today. This format works because it's concrete and low-effort for the reader. The best versions challenge a default behavior the reader didn't realize they were doing on autopilot.

25  What I Look for When Hiring [Role]

Share the non-obvious traits, red flags, or interview questions you use when hiring for a role your ICP also hires for. This works because hiring advice is universally relevant and inherently high-stakes. The more unconventional your criteria, the more engagement the post generates.

26  Lessons from a Loss

Tell the story of a deal you lost, a client that churned, or a launch that flopped and what it taught you. Loss posts outperform win posts because they feel more honest and most founders never talk about them publicly.

27  "I Asked [X People] and Here's What They Said"

Crowdsource insight from your network or customers and package the findings into a post. This format borrows credibility from the group and gives you original data nobody else has. The larger or more credible the sample, the more authority the post carries.

28  Open Letter to [ICP]

Write a direct address to your ideal customer that calls out what they're doing wrong or what they deserve to hear. The direct address format creates an intimate, one-to-one feeling even in a public post. Best when the tone is honest and direct without being condescending.

29  The Full Tool Stack

List every tool you use for a specific workflow with a one-line explanation of why each one earned its spot. People love tool stack posts because they shortcut months of research and testing.

30  Founder Confession

Share something uncomfortable about running your business that you haven't talked about publicly before. Vulnerability posts only work when they're paired with genuine insight.

31  "What I'd Do Differently"

Look back on a specific decision, hire, strategy, or launch and explain what you'd change knowing what you know now. This format signals experience and self-awareness, and readers save it because they can apply your hindsight to their own upcoming decisions.

32  One Metric, Fully Unpacked

Take a single number from your business and explain everything that had to happen behind the scenes to produce it. This format works because most people only see the result and never the inputs. The more you unpack, the more the reader respects the number.

33  "This Is What [X] Actually Looks Like"

Demystify something your ICP thinks is glamorous or simple by showing the messy, unglamorous reality behind it. This builds trust because it proves you're living the experience, not performing it. The contrast between expectation and reality is what makes the post shareable.

34  Repost with a Hot Take

Screenshot someone else's post and add your own commentary that either builds on it, challenges it, or applies it to your niche. This format gives you a content starting point while positioning you in a conversation your audience is already following.

35  Hiring Announcement That Teaches

Announce a new hire but frame the post around what you learned about the role, your hiring process, or why this person stood out from every other candidate. This turns a standard announcement into a teaching moment.

36  Customer Objection Answered Head-On

Take the number one reason prospects say no and address it publicly with full transparency. This pre-handles the objection before the sales call even happens and builds trust with people who were thinking the same thing but never asked.

37  X vs Y Comparison Where You Pick a Side

Compare two tools, strategies, or approaches in your space and take a clear position on which one wins and why. Fence-sitting kills engagement. The post only works if you commit to a side and defend it with real experience, not theory.

38  "I Spent [X Hours/Dollars] on [Y] So You Don't Have To"

Share the investment you made in testing something and deliver the findings so your reader skips the trial and error. The specific number in the hook (hours spent, money invested) is what earns the click. The value is that you absorbed the cost so they don't have to.

39  The Teardown

Take a landing page, cold email, ad, or pitch deck and break down line by line what works and what doesn't. Teardown posts perform well because they teach through a concrete example rather than abstract principles. Use screenshots (or graphics) when possible to make the breakdown visual.

40  "Here's My Exact [Template/Script/Framework]"

Give away something complete and tactical that your ICP can copy and use immediately. The word "exact" does the heavy lifting in the hook because it promises zero guesswork. This format builds trust fast because the reader can verify the quality of your thinking by using the asset themselves.

41  Immediate Red Flags When Hiring [Role]

List the things that instantly disqualify a candidate for a role your ICP also hires for. Red flag posts get saved at a high rate because hiring managers reference them later during actual interview cycles. The more specific and non-obvious the flags, the more valuable the post.

42  "I Stole This from [Person/Company]"

Credit where you learned a tactic or framework and explain how you adapted it to your own business. This format works because it combines humility with tactical value. Naming your source also builds goodwill and often gets engagement from the person you credited.

43  "What Nobody Tells You About [X]"

Share the insider knowledge about a process, role, or milestone that your ICP is about to go through or just went through. This format hits hardest when you reveal information that's common knowledge among experts but invisible to the uninitiated. The gap between what people expect and what actually happens is where the value lives.

44  The Client Conversation That Changed How You Think

Tell the story of a real exchange with a customer or prospect that made you rethink something fundamental about your business. This works because it shows you listen and evolve, not just broadcast. Keep the conversation specific enough that the reader can extract the same insight you did.

45  Year in Review

The annual version of the monthly recap with bigger numbers, harder lessons, and a longer arc. This format works because it compresses an entire year of context into a single post. Include the things that didn't work alongside the wins to keep it honest and useful.

46  "Don't Hire Us If"

Publicly disqualify the wrong-fit prospects and explain who you're actually built for. This counterintuitive format attracts ideal clients by showing you know exactly who you serve best. The disqualifiers also signal confidence, which builds trust with the right audience.

47  Good vs Bad Side-by-Side

Screenshot two examples of the same thing (a cold email, a landing page, an ad, a LinkedIn profile) and break down why one works and the other doesn't. The side-by-side comparison makes the lesson instantly clear without requiring any explanation. Visual contrast is one of the highest-performing content formats on the platform.

48  "The Real Reason [X] Doesn't Work"

Take a widely accepted tactic or strategy in your space and explain why it fails for most people. This works because it validates the frustration your ICP already feels and gives them a new explanation for why their efforts aren't landing. The post should end with what to do instead.

49  The Cold DM You Actually Responded To

Show a real message from someone who got your attention and explain exactly what they did right. This teaches outreach by example, which is more effective than listing abstract principles. Blur the sender's name and focus on the structure and psychology behind the message.

50  Video Clip + Written Breakdown

Post an interview or podcast clip and write out the key takeaways underneath so the reader gets value even if they don't hit play. The video captures attention visually, and the written breakdown captures the readers who prefer to scan. This dual-format approach maximizes reach across different consumption habits.

51  "Things I Stopped Doing That Improved [Result]"

Frame your advice around subtraction instead of addition. Most content tells people what to start doing, so a post about what to stop doing stands out immediately. The reader gets a faster win because removing a bad habit takes less effort than building a new one.

52  "Questions I Ask Every [Prospect/Client/Candidate]"

Share your diagnostic process and explain what each answer tells you. This format is valuable because questions reveal more about expertise than answers do. The reader adopts your questions and starts seeing their own conversations differently.

53  "Everyone's Talking About [X] but Nobody's Mentioning [Y]"

Reframe a trending conversation by pointing out the angle the entire industry is missing. This positions you as the person who sees what others don't, which is one of the strongest authority signals on LinkedIn.

54  The Friday Brain Dump

Share 5 to 10 unpolished observations, lessons, or thoughts from your week with no narrative structure, just raw signal. This format works because it feels unrehearsed and genuine in a feed full of polished posts. Readers often save brain dumps because the density of ideas per word is high.

55  The "One Thing" Post

Distill everything you know about a topic into a single piece of advice and spend the entire post defending why it's the only one that matters. The constraint of picking just one thing forces you to prioritize, and the reader respects the clarity. This format is hardest to write but often performs the best.

56  Product Walkthrough Solving a Real Problem

Demo your own product or service in a post by showing it fixing an actual pain point your ICP has right now. This doesn't feel salesy because the focus is on the problem, not the pitch. The reader sees the solution in action and draws their own conclusion about your product.

57  "Best Advice I Ever Received"

Attribute it to a specific person, explain the context you heard it in, and show how you applied it. The story around the advice is what makes it memorable. Generic advice posts get scrolled past, but advice anchored in a real moment lands differently.

58  The Rant

Write about something that genuinely frustrates you about your industry without softening it or wrapping it in a neat lesson at the end. Rant posts work because raw emotion cuts through the polished-post noise on LinkedIn. The key is being frustrated about something your ICP is also frustrated about.

59  Poll Follow-Up Post

Run a poll earlier in the week, then write a post breaking down the results with your own analysis of what the data reveals. The poll generates engagement on its own, and the follow-up gives you original data to build a content piece around. This is a two-post strategy disguised as one idea.

60  "Signs You've Outgrown [X]"

List the indicators that your ICP has graduated past a tool, strategy, hire, or stage and needs to level up. This format works because it meets the reader at a moment of transition, which is exactly when they're most open to new solutions. Each sign should feel like a personal callout.

61  "Hill I Will Die On"

Take one belief you hold about your industry and defend it with everything you've got in a single post. The intensity of conviction is what makes this format work. Readers respect people who stand for something, even when they disagree with the specific take.

62  Advice to Yourself X Years Ago

Write directly to the version of you who was just starting out and share what you wish someone had told you. This format resonates because every reader can map themselves onto either the younger version (if they're early) or the current version (if they've lived it).

63  "I Turned Down [Money/Client/Opportunity] and It Was the Best Decision I Ever Made"

Tell the story of walking away from something most people would have taken. This format grabs attention because saying no is rare and counterintuitive, especially in business. The post only works if you explain the reasoning that made the decision obvious in hindsight.

64  The 3 Types of [ICP]

Categorize your audience into three distinct profiles and describe each one so specifically that every reader self-identifies with one. This format drives comments because people tag themselves ("I'm definitely a Type 2") and it shows your audience that you understand them at a granular level. Three is the ideal number for memorability and readability.

65  Screenshot of Results + the Story Behind Them

Post a dashboard, revenue screenshot, or analytics view and tell the full story of what it took to get those numbers. The screenshot serves as proof, and the story provides context that makes the result reproducible.

66  "My [ICP] Doesn't Need [Common Advice]"

Push back on a piece of conventional wisdom that your audience keeps hearing from everyone else in your space. This format positions you as a contrarian thinker who actually understands the nuance of your ICP's situation. The post should explain what they need instead and why.

67  Myth vs Reality

Take 3 to 5 widely believed things about your industry and put the actual truth next to each one. The myth-reality format is inherently scrollable because each pair functions as its own micro-post. Best when the reality is surprising enough to change the reader's behavior.

68  "I DM'd/Called/Emailed [X] People and Here's What I Learned"

Do original micro-research and share the patterns you found. This format is powerful because you're creating first-party data that nobody else has. The specific number of people contacted makes the hook credible, and the findings give the reader something they can't get anywhere else.

69  The "Quiet Win" Nobody Talks About

Highlight a small, unsexy operational thing that had an outsized impact on your business. These posts resonate because most business improvement happens in the boring details, not the flashy launches.

70  "What [Successful Company] Does That [Struggling Company] Doesn't"

Compare the behaviors of winners and losers in your space without naming the losers. This format works because the reader immediately maps themselves onto one side or the other.

71  "If This Post Finds You at [Stage], Here's What I'd Focus On"

Speak directly to a reader at a specific moment in their journey and give them a focused action plan. The "if this finds you" framing creates a sense of fate and personal relevance that generic advice doesn't have. The more precisely you describe the stage, the more the right reader feels seen.

72  The Opinion That Lost You a Deal

Tell the story of a time your honesty or strong point of view cost you money and why you'd say the same thing again.

73  "Unpaid Advice I'd Normally Charge For"

Give away a piece of consulting-level insight that's specific enough to act on immediately. The post only works if the advice actually delivers at a level that makes the reader think about what your paid work must look like.

74  Timeline of How [Thing] Evolved

Show how your product, process, pricing, or thinking changed from version one to where it is now. The timeline format shows growth and iteration, which signals experience without bragging.

75  "I Read [Book/Report/Study] So You Don't Have To"

Summarize the key takeaways from something your ICP should know about but won't make time for. This format works because you're saving the reader hours while positioning yourself as someone who stays ahead of the curve. Keep the takeaways actionable.

76  "The Question That Changed How I Run My Business"

Share a single question a mentor, investor, customer, or employee asked you that reframed your entire approach. The post should explain the context, the question, and the specific change you made after hearing it.

77  First 30/60/90 Days at [Company or Role]

Walk through what you prioritized, what surprised you, and what you'd change during a specific window of time in a new role. This format gets saved at a high rate because people reference it when they're about to start something similar.

78  The Post Where You Take Your Competitor's Side

Publicly acknowledge something a competitor does better than you and explain what you took from it.

79  "You Don't Have a [X] Problem, You Have a [Y] Problem"

Reframe a surface-level pain your ICP complains about and show them the real root cause underneath it. This format positions you as someone who sees deeper than the symptoms.

80  Prediction That Already Came True

Reference something you said months or years ago that played out exactly as you called it, and show the receipts. This format builds authority retroactively because you're proving your judgment with evidence. Include the original post or screenshot to make it undeniable.

81  "Worst Advice I Ever Received"

Name the advice, who gave it, why it sounded right at the time, and what happened when you followed it. This format teaches through negative example, which is often more memorable than positive instruction. The reader avoids the same mistake without having to pay the price you did.

82  Non-Negotiable Rules I Run My Company By

List the 3 to 5 principles you refuse to bend on and explain the experience behind each one. This format works because it reveals your values through operational decisions, not abstract statements.

83  "We Almost Shut Down"

Tell the near-death story of your business and the specific decision that kept it alive. Every founder has this moment, but very few talk about it publicly.

84  "This Is How Much It Actually Costs to [X]"

Break down the real numbers behind something your ICP is budgeting for and show them what nobody else is transparent about. Price transparency posts get saved at extremely high rates because people reference them during actual buying decisions. Include hidden costs, not just the sticker price.

85  Lessons I Took from a Completely Different Industry

Share something you learned from a field outside your own and explain how you applied it to your business.

86  "I Fired Myself from [Task]"

Tell the story of a responsibility you held onto for too long, what made you finally let go, and what happened after you did. This resonates with every founder and leader who struggles to delegate. The post should include what changed in the business after you stepped back, not just the emotional relief.

87  "The Email/Message That Changed Everything"

Share a single message you sent or received that led to a major turning point in your career or company. Include enough context that the reader understands why this message mattered so much.

88  What My Team Says About Working Here (and I Didn't Approve This Post)

Share real unfiltered feedback from your team, especially the constructive stuff. This builds employer brand credibility because it doesn't look curated. The willingness to include critical feedback is what separates this from a generic "we're hiring" post.

89  "What [X Years] in [Industry] Taught Me"

Distill a career milestone into a tight list of lessons that only someone with that experience could write. The number of years in the hook acts as a credential, and the lessons prove the credential is earned. Each lesson should be specific enough that a beginner couldn't have written it.

90  "My Most Controversial Hire"

Tell the story of hiring someone who looked wrong on paper and explain why it was the best decision you made. This format challenges conventional hiring wisdom, which makes it inherently engaging. The post should explain what you saw that other hiring managers would have missed.

91  "Here's What Happened After [Big Moment]"

Follow up on a viral post, a product launch, a funding round, or a bold prediction and share the aftermath nobody saw. Follow-up posts perform well because the audience is already invested in the original moment.

92  "If You Only Do One Thing This [Week/Month/Quarter], Do This"

Compress your expertise into a single action item and spend the whole post making the case for why it's the only one that matters right now. The constraint of one action item forces extreme prioritization, which the reader respects. This format is most effective when it's timely and tied to something happening in your industry.

93  "Ask Me Anything About [Topic]"

Invite your audience to ask questions in the comments and answer every single one publicly. This format generates massive engagement because every question is a new comment, and every answer is additional content. The key is actually answering all of them, not just the easy ones.

94  The System You Built After Getting Burned

Describe the specific process, checklist, or policy you created because something went wrong and you swore it would never happen again. The origin story of the system is what makes this compelling (not just the system itself).

95  "3 LinkedIn Posts That Changed How I Think About [X]"

Curate posts from other creators on the platform and explain what each one taught you. This format builds goodwill with the creators you feature and gives your audience a curated reading list. The value is in your analysis of why each post matters.

96  What My Calendar Actually Looks Like

Walk through a real week with enough detail that your ICP sees how you prioritize and what you protect your time for. Calendar posts work because time is the most honest indicator of values.

97  "What I Learned from My Worst Client"

Share the experience without naming names and pull out the lesson that made your business better because of it. This post resonates with anyone who has had a difficult client relationship, which is nearly everyone.

98  The Follow-Up Nobody Does

Take a common piece of advice in your space (send cold emails, post on LinkedIn, run ads) and explain the unsexy second step that determines whether it actually works. Everyone talks about step one, but step two is where the results live.

99  "I Built/Shipped/Launched This in [Timeframe]"

Document a compressed sprint with the constraints, tradeoffs, and results to show your ICP what speed actually looks like in practice. The tight timeframe in the hook creates urgency and curiosity. The post should include what you sacrificed to move that fast, not just the heroics.

100  The Thank You Post That Teaches

Publicly thank a person, client, or partner and frame it around a specific lesson the reader walks away with, so the post is valuable even to people who don't know the person you're thanking.