A quick disclaimer before we get into it: not all of the people featured below are Hat Tip clients. But every single one of them is a prime example of the format in action.
After writing 5,000+ LinkedIn posts for 40+ B2B founders, we’ve noticed the posts that break out of the feed and actually generate pipeline tend to fall into one of five formats.
Unique Insight Backed by Data
This is self-explanatory. LinkedIn is a sea of sameness, so showing up on the timeline with data others can’t replicate is a great way to stand out.
Industry Take 50% of Peers Will Disagree With
Comments are to a LinkedIn' post’s reach what oxygen is to human: necessary to survive, let alone grow.
Naturally, takes people disagree with are a great candidate to drive comments. The only caveat: DO NOT post hot takes just to post hot takes. Do so with takes you’re willing to back up.
Full Process to Get a Desired Result
If you can make LinkedIn content that people save and share, you’re golden. In fact, this should be the north star in when making any piece of content. Naturally, processes are a great way to do this (people love sending them to their team).
Expert Commentary on a Hot Topic in Your Space
Similar to above in that people love to chime in on hot topics. So, if you can share the news + your take on it, you’re primed for a meaningful set of comments.
This works because though people in the feed may not recognize you, they will absolutely recognize a bigger-name player. The best LinkedIn growth people have become masters at this.
By the way, if you want my agency to just run this for you (like we have for 40+ founders), click here.
If you hate us, I’ll refund your money after month 1!
