How To Track ROI From LinkedIn

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Hello hello!

Welcome back to, 1, One, 1. This newsletter is the place founders come to learn how to get leads from their social—and I’m so glad you’re a part of it.

I know we haven't talked in a bit, but if you got my lead magnet, thank you. And I hope you find the rest of this email interesting.

As promised, here’s your 1 winning hook template, 1 post breakdown, and 1 content tip:

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Winning Hook Template

Why Does This Hook Work?

There are three core reasons that make this hook a scroll-stopper:

1/ Strong contrarian take with implied disaster

Taylor leads with a hard "DON'T" statement, positioning herself against what most people might think is a good idea. The hook implies that a major brand made a significant mistake, which creates immediate curiosity. People love reading about failures, especially when big names are involved.

2/ Name-drops create instant authority and relevance

She mentions both Febreze (major household brand) and Khloe Kardashian (A-list celebrity). This does two things: establishes that she's analyzing real, high-stakes marketing campaigns, and uses recognizable names that her ICP (marketers and business owners) would immediately connect with.

3/ Promise of behind-the-scenes insight

The hook promises to reveal "what happened" - essentially offering insider knowledge about a campaign that went wrong. This creates a strong curiosity gap because most people only see the public-facing side of influencer partnerships, not the strategic missteps.

How Can You Replicate It?

1/ Find a well-known brand failure in your space and flip it into a "don't do this" template:

"If you want to [desired outcome], DON'T make the same mistake [recognizable company] made with [specific strategy/tactic]. Here's what happened:"

2/ Use recognizable names from your industry - whether that's companies, tools, or public figures your ICP would know.

3/ Promise to reveal the behind-the-scenes story or tactical breakdown that led to the failure.

Post Breakdown

Today’s post comes from Emir Atli, CRO at HockeyStack.

This one caught my eye because it's exactly the type of content that makes prospects think "I need to talk to this person."

If you write one post this week that gets you a lead, make it this one. I can tell you that because I've seen this exact format work for multiple clients.

Why Did This Post Work So Well?

1/ Perfect hook formula for his ICP

Emir leads with a hypothetical scenario that every content marketer and CMO can relate to. "If I was the Head of Content of a $50M ARR SaaS" immediately makes his ICP picture themselves in that position. Then he adds the $100k budget - a realistic but substantial number that makes people want to see how he'd allocate it.

This works because his ICP is constantly thinking about budget allocation and wondering if they're doing it right.

2/ Massive authority flex with specificity

He doesn't just say "here's what I'd do" - he positions this as "here's the exact content playbook I'd run (broken down by budget)." The word "exact" tells readers this isn't theoretical fluff. Then he delivers with incredibly specific budget breakdowns that show he's actually thought this through.

Notice how he structured it - Background, then four clear categories with dollar amounts. This level of detail screams expertise.

3/ Controversial but justifiable takes throughout

Look at the bonus section - "2026 will be the year of moats. SEO is no longer a moat. Paid ads aren't a moat. AI isn't a moat." These are hot takes that will make people either nod along or want to argue. Either way, they're engaging.

But he doesn't just drop controversial statements - he backs them up with reasoning about focusing on what competitors can't replicate easily.

4/ Strategic ending that drives action

The post ends with advice that essentially says "if you focus on your moat and build product fast, 2025 will be your best year." This positions him as someone who understands both content strategy AND business strategy - exactly what his ICP wants to hire.

How Can You Replicate This?

1/ Start with a budget scenario your ICP faces regularly. Use realistic numbers that make them think "that's exactly my situation."

2/ Break down your approach with specific dollar amounts and percentages. The more granular, the better.

3/ Include 1-2 contrarian takes that your ICP might debate but will definitely remember.

4/ End with forward-looking advice that positions you as a strategic thinker, not just a tactical executor.

Content Tip

Content Tip - How To Track LinkedIn ROI Beyond Vanity Metrics

I know that sounds like something you've heard before, but most founders are tracking the wrong numbers entirely. They obsess over likes and impressions while missing the signals that actually predict revenue.

After writing 4,000+ posts for founders and currently managing 75+ posts per week at the agency, I've identified three "soft signals" that matter way more than vanity metrics:

1) Quality of engagement over quantity

Stop celebrating that post with 500 likes. Instead, audit who's actually engaging. We track the percentage of likes and comments coming from ICPs versus random LinkedIn users. I've worked with founders getting thousands of likes per post who were struggling to hit revenue targets because none of that engagement was from buyers.

2) Inbound DM volume from your target market

When your content starts generating direct messages from prospects and people in your network, that's pipeline formation in real-time. We track weekly DM volume and categorize them: ICP direct outreach, warm introductions, and partnership opportunities.

3) Profile views from your target audience

This is the big one most people miss. Sales Navigator lets you see exactly who's viewing your profile. When people from your ICP are checking you out after seeing your content, those are warm outbound opportunities. We convert profile viewers into conversations at a 40%+ rate.

The bottom line: Vanity metrics make you feel good. Soft signals make you money. Track what matters.

Last Thing

Thank you for reading. Truly, it means a lot to me that you take the time out of your busy week to do this.

Just wanted to say that my agency, Hat Tip, has availability for more founders like yourself if you want support with content.

See if you’re a fit here.

I’ll be back next week,

Christian