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Secret Ways To Use LinkedIn To Get Leads
A guide to maximizing the platform's lead gen abilities.
Christian Di Bratto
April 08, 2025
Hello hello!
Welcome back to, 1, One, 1. This newsletter is the place founders come to learn how to get leads from their social—and I’m so glad you’re a part of it.
Don’t have much of a personal update for you, in all honesty. Team is growing. I’m doing, for the first time in two years, less writing and more editing. Like way more editing. Which is the next bottleneck I need to get out of 😅
Regardless, as promised, here’s your 1 winning hook template, 1 post breakdown, and 1 content tip:
Winning Hook Template
99% of salespeople think the next generation of $1M/year earning AE’s are current entry-level sellers at top-tier startups learning the ropes as BDRs. They’re wrong. The next generation of 7-figure sellers are aspiring YouTubers:
This hook has depth. I love it. You can spin it a ton of different ways. The template for you to do so:
99% of [job title] think the next generation of [high-performing] [related job title] are currently [current state]. They’re wrong. The next generation of [high-performing job title] are [unconventional thing].
Why Does This Hook Work?
1/ Tons of numbers. As barebones as that sounds, that’s the point. This hook alone features “99%”, “$1M/year”, and “7-figure sellers”. These are all eye-catching.
2/ Clear “stake in the ground”, contrarian opinion. This is the classic “most people think X, but Y is the truth” hook, but jazzed up. As long as you can justify your take, run it.
3/ Unconventional ending creates curiosity gap. Who has ever called great sellers aspiring YouTubers? Nobody, I’d bet. And that’s the point. The fact that Adam calls the next gen of great sellers “aspiring YouTubers” makes the reader think “what the hell does this guy mean?”, and subsequently press “see more” on the LinkedIn hook.
To replicate this part, you have to say something unconventional and unexpected enough that it makes the reader say “alright, what’s this guy talking about”.
I know this isn’t a post breakdown, but I do want to highlight: This is great thought-leadership style post you can apply to your own industry.
Post Breakdown
Today’s post comes from Tido Carriero, Co-Founder at Koala.
This is great industry commentary. If you’ve posted on LinkedIn enough, you know one thing to be true: People love leaving their $0.02 on everything via comments. And this post is a great way to prompt those comments—while getting targeted reach in the process.
What Makes This Post Great?
1/ Commentary on a hot industry topic. If you spend time on that side of LinkedIn, you know Tido is commenting on a hot topic. And he’s offering a fresh take on it—which is crucial to establish yourself as someone worth listening to vs someone trying to capitalize. More on that below.
2/ Clear, strong hook. Read that first sentence. If you’re in GTM, Sales, RevOps, etc., that hook matters to you. It’ll make you stop, read, and ponder, which is exactly the point.
3/ Contrarian take on that hot topic. Tido offers a perspective not many people have shared on this topic (at least on the timeline). It’s fresh, different, and makes people think. Which is exactly the point.
Perhaps what I love most about this is how easily replicable it is.
How You Can Apply This
1/ Pick a hot topic in your space. Tido sells to Sales, GTM, and RevOps folks. You might sell to HR leaders or media buyers. Pick a topic that’s making the rounds in your community.
2/ Craft a strong hook that appeals directly to who you’re trying to get in front of. Tido simply calls out a massive shift happening in GTM. Some other variations of this you can use are:
Every [ICP job title] should have their eyes glued to [trend].
You can’t call yourself a good [ICP job title] if you aren’t keeping up with [trend].
Never in my [x] years of [job function] have I seen a shift like this happen.
3/ Share a unique take that you haven’t seen on the timeline yet.
I’m not sure if I need to say this, but if it isn’t clear: Only do this if you actually have a unique take to share. If not, you’re farming impressions. No bueno.
But, if you do, state it and justify it. Be unapologetic. Remember:
Ambiguity is a death sentence to a social post
And, for the record, you can effectively rinse and repeat this with every new trend—as long as you have a unique take on the topic. If the take is deemed “good’ by the community, this is an easy way to cement yourself as a “thought leader” (yikes - I try not to use that term).
Anyway, onto today’s content tip:
Content Tip - Secret Ways To Use LinkedIn To Get Leads
95% of people reading this won’t want to hear it, but it’s 100% true: Posting on LinkedIn, a lot of the time, is only half the battle when it comes to generating leads.
If you truly want to maximize lead flow from your LinkedIn, you must be intentional about it on the platform—beyond “posting and ghosting”.
Here are a few great ways to generate leads that not enough people are talking about:
1/ Outbound to your key profile viewers and engagers.
Use Sales Nav or Trigify to find high-quality people engaging with you or viewing your profile, and send them a personalized message, Loom, or voice note.
In doing this, you treat your ICP’s profile visit / engagement on your account as a social signal, and a point of relevance for reaching out.
The idea is that, to some degree, they’re interested in what you have to say, and are familiar with your stuff—so they’ll be more receptive to your outbound.
I’m a huge fan of value-first outbound. Instead of pitching a meeting, I’d offer an asset (lead magnet) your ICP can use to get a desired outcome.
2/ Filter your first-degree connections in your ICP, and DM them to start a conversation.
This is a very similar case. The idea is that first-degree connections have been seeing your content, and are theoretically "warmer".
You can make a hard pitch, but I’d always vote for going with something more valuable. If you have an asset made (more on that in the next point), I would send a voice note or video message offering it up to get the conversation started.
Do 5 per day to start. 10 is even better.
3/ Make a resource for your ICP so good that they'd pay for it.
Email-gate it. Run it as a "comment to get" giveaway, and DM responders an opt-in link (I just create a landing page on beehiiv).
The comments people give you help increase reach, and the link you send them is email-gated—meaning you can collect ICP emails.
From there, either add them to your newsletter or run them through a drip to book a call.
People hate these. I don’t know why. If your asset sucks or you straight up aren’t sending it post-comment, yeah, you should get banned. If the asset is actually valuable this is a great way to collect emails + get reach.
If you really nail it, you can generate serious pipeline.
Caveats:
Asset must be great. No exceptions.
You must send the DM ASAP. Don’t make people wait.
Last Thing
Thank you for reading. Truly, it means a lot to me that you take the time out of your busy week to do this.
Just wanted to say that my agency, Hat Tip, has availability for more founders like yourself if you want support with content.
See if you’re a fit here.
I’ll be back next week,
Christian
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